VAIA

ACTION DESIGN

VAIA

ACTION DESIGN

About the project

About Vaia

A year ago, 42 million trees were torn down by the storm Vaia. Its impact on the area was devastating. Today, recovering that wood becomes of paramount importance for the support of local communities and for the restoration of the ecosystem’s equilibrium.

Vaia starts from those premises, as a new way of crafting objects without impoverishing Earth’s finite reserve of raw materials – a concrete answer to the consequences of climate change. But we want to go a step further: in order to safeguard the territories and communities exposed to hydrogeological risks, Vaia is committed to planting a new tree for each sold item.

tempesta vaia bosco distrutto trentino alto adige

Entire woods razed to the ground

Wind gusts from 80 up to 190 km/h have devastated vegetation for thousands of hectares.

tempesta vaia foresta distrutta trentino alto adige

Environmental and hydrogeological change

The storm Vaia has subverted the territory’s conformation, its vegetation and wildlife.

With your help, we can restore hit forests and give them a new future

Target 2021: 50000 trees 12,4% 12,4%

… discover vaia’s design …

Wood Design

Vaia is an item of authentic design, conceived for your time and your spaces.
Use it as an elegant support for your smartphone, or as a natural speaker to enjoy your favourite playlist.
Be amazed by the sound of nature.

EXCLUSIVE

No piece is alike, each carving follows the wood’s own veining

ECO-FRIENDLY

Born from Dolomites’ fallen trees, a precious resource that would otherwise be wasted or dispersed

HANDMADE

PERFECT SOUND

The spruce and the larch, out of which Vaia is made, reproduce warm, deep sounds

EXCLUSIVE

No piece is alike, each carving follows the wood’s own veining

ECO-FRIENDLY

Born from Dolomites’ fallen trees, a precious resource that would otherwise be wasted or dispersed

HANDMADE

Crafted by expert carpenters hailing from the impacted areas

MUSICALE

The spruce and the larch, out of which Vaia is made, reproduce warm, deep sounds

… meet the team …

People behind the project

The Team

We are a young team determined to develop a business model that not only looks at mankind’s demands, but that also puts environment and territory at centre stage.

Federico

The mastermind of Vaia and its founder

Federico completed two Exchange Programmes in Japan and Belgium, before graduating in International Management. He now works in Bruxelles at NATO’s HR Department. Visionary and dedicated, he coordinates (and motivates!) the team.

Paolo

The legs that keep Vaia up and running

An International Management graduate, Paolo came back to Italy at Calzedonia, after a study experience in Poland. Pragmatic and meticulous, he manages Vaia from an administrative and financial standpoint.

Giuseppe

The project’s heart, tailor of Vaia’s shapes and colours

After he graduated in Business Communication, Giuseppe interned in Bruxelles as a journalist and ended up winning a scholarship for a Bocconi Master Programme. Energetic and enthusiastic, he is responsible for marketing strategies and communication.

Vaia owes its birth to the collaboration of several people, united by the hope of rebuilding their territory. Find out who the other team members are!

Find Out

… join vaia …