face what matters.
VAIA is a team of young people determined to reach a new business model, in order to go beyond the idea of “sustainable consumption”.
We asked ourselves: «perhaps there is another way instead of impoverish within productions. What would be the benefits if we’d restore the natural resources?».
From this question, VAIA was born.
- Help us to reach our goal of 50000 trees. Buy now! 74% 74%
About the project
In the October 2018, 42 million trees were torn down by the storm Vaia. Its impact on the area was devastating. Today, recovering that wood becomes of paramount importance for the support of local communities and for the restoration of the ecosystem’s equilibrium.
VAIA starts from those premises, as a new way of crafting objects without impoverishing Earth’s finite reserve of raw materials – a concrete answer to the consequences of climate change. But we want to go a step further: in order to safeguard the territories and communities exposed to hydrogeological risks, VAIA is committed to planting a new tree for each sold item.
Entire woods razed to the ground
Wind gusts from 80 up to 190 km/h have devastated vegetation for thousands of hectares.