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A group of young souls determined to put the environment and territory back at centre stage.
Our project begins with storm Vaia in late October 2018. Federico sees the effects of its passage: 42 million trees fall under the blows of winds that reach speeds up to 200 kilometres per hour.
Yet, he decides to take action: his goal is to give back to the territory part of what it has lost, while awakening the collective conscience about underlying changes in the global climate. His idea is simple and effective: to create an object that is beautiful to see, useful and easy to recognise, starting with the wood that many consider to be waste. This is how VAIA Cube was conceived, a perfect combination of design, sustainability and functionality.
Thus Federico partners with Paolo and Giuseppe, and in September 2019 VAIA is officially born, with its mission to create unique and iconic objects that convey the messages of our time.