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//The team//

A group of young souls determined to put the environment and territory back at centre stage.

//About us//

Our project begins with storm Vaia in late October 2018. Federico sees the effects of its passage: 42 million trees fall under the blows of winds that reach speeds up to 200 kilometres per hour.

Yet, he decides to take action: his goal is to give back to the territory part of what it has lost, while awakening the collective conscience about underlying changes in the global climate. His idea is simple and effective: to create an object that is beautiful to see, useful and easy to recognise, starting with the wood that many consider to be waste. This is how VAIA Cube was conceived, a perfect combination of design, sustainability and functionality.

Thus Federico partners with Paolo and Giuseppe, and in September 2019 VAIA is officially born, with its mission to create unique and iconic objects that convey the messages of our time.

team vaia paolo federico giuseppe vaia cube

//Our team//

federico stefani team vaia


Vaia’s mastermind, visionary and dedicated.

“What’s the difference between dream and goal? A date”
(Walt Disney)

paolo milan team vaia


Vaia’s legs, pragmatic and meticulous.

“How to reach a goal? Unhurriedly yet relentlessly.” (Johann Wolfgang von Goethe)

giuseppe addamo team vaia


Vaia’s heart, energetic and enthusiastic.

“Things are connected by invisible bonds: you cannot pluck a flower without troubling a star.” (Galileo Galilei)

alice tonelli team vaia



“Be inspired

gabriele motter team vaia



Obstacles are those frightful things you see when you take your eyes off your goal.” (Henry Ford)

federica piva team vaia



Life is 10% what happens to you and 90% how you react to it.”
(Charles R. Swindoll)

giorgio leonardelli team vaia


Partner & Artisan

Don’t judge each day by the harvest you reap but by the seeds that you plant.
(Robert Louis Stevenson)

andrea frizzi team vaia


Web Manager

Our greatest glory is not in never falling, but in rising every time we fall.” (Confucio)

elisa giovannini team vaia


Digital Strategist

Progress is impossible without change, and those who cannot change their minds cannot change anything.” (George Bernard Shaw)

silvia dui team vaia


Customer Care

Above all, don’t fear difficult moments. The best comes from them.” (Rita Levi Montalcini)

stefania tonelli team vaia


Digital PR

Don’t ask if your dreams are crazy. Ask if they’re crazy enough.” (Colin Kaepernick)

marianna moser team vaia


Event Manager

Education is the most powerful weapon which you can use to change the world.
(Marianna Moser)

alessandro veneri team vaia



Hard choices, easy life. Easy choices, hard life.
(Jerzy Gregorek)

alessandro dietre team vaia


Head of Communication

“Creativity is above all the ability to continuously ask questions to yourself.”
(Piero Angela)

alessandro dietre team vaia



I will either find a way or make one.