Imperfection is part of us. It is from this idea that the new VAIA Cube imperfetto was born. Discover its story here

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VAIA Cube: the genesis

VAIA Cube: the genesis

Long journeys inspire a certain admiration. Before we close the wrapping that protects the VAIA Cube and hand it over to the courier, we feel a flash of wonder thinking about the arduous journey that this little piece of wood has made.  A short while ago, we recounted the complexities and challenges of the wood industry, but we still haven't lifted the lid on the creation of the VAIA Cube. In this article, we tell you about the journey of our passive amplifier, and follow it step by step...

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Noble imperfections: the new VAIA Cube

Noble imperfections: the new VAIA Cube

The VAIA Cube imperfetto is the full expression of our vision. It embodies a radical approach to the circular process of raw material recovery, which aims at making full use of “waste”. Only in this way can we fulfil the desire that nothing be left behind.  Logs felled by the Vaia storm in the most inaccessible areas are exposed to the elements for prolonged periods, causing blue-green stains to appear in the wood fibre. We have embraced...

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Back to school

Back to school

“Ci saremmo potuti approcciare al racconto di VAIA da 100 altri punti di vista.” Le parole di Nicola e dei ragazzi di Amartia Film in occasione della presentazione del video “Il lato positivo” ci lusingano. Per noi, sono un riconoscimento importante della ricchezza di valori che permea il progetto. Vi abbiamo già parlato del design, del legame con il territorio, della musica e dell’arte, e naturalmente della sostenibilità ambientale. Un altro vettore attraverso cui il...

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Why our future depends on wood

Why our future depends on wood

In many respects, Italy suffers from a marked inability to recognise and develop its strengths. It is therefore not surprising that there is insufficient consideration for a raw material that is of strategic importance for our future: wood. There are at least three ways in which we need to think more carefully about this precious resource.  The first concerns local supply chains – not only a reservoir of labour in areas most exposed to depopulation, but also of valuable...

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The line and the circle: two viewpoints on economic thought

The line and the circle: two viewpoints on economic thought

The upheavals of 2020 have accelerated the changing pace at which we live and create new products and services.  In the background, stand two simple geometric figures. The line characterises supply chains that start with the extraction of virgin materials, and which ultimately see the product as waste. The circle accompanies the thought that every output of one production process is the potential input of another.  The move from the line to the circle is...

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Managing rebirth: face to face with Paolo Kovatsch

Managing rebirth: face to face with Paolo Kovatsch

Paolo Kovatsch is the technical manager of the Provincial Forestry Agency of the Autonomous Province of Trento, and leads the recovery and restoration actions of the local public woods affected in 2018 by the storm Vaia. We have interviewed him to take stock of the situation on the territory, two years after the event. Trentino 1966-2018: what similarities? In 1966 Trentino was hit by weather phenomena comparable to those of Vaia in 2018. In a beautiful video shot in...

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Our 2020

Our 2020

Dear Vaiers, 365 days present too many frames to behold them all in a single glance. Yet, if the year in question is 2020, it is likely that memory has deliberately erased several portions of a year we all wish to put behind us. Nevertheless, this is for VAIA a year to remember. Since moving its first steps in October 2019, the startup has come a long way and blown out its first candle. In this short article, we want to relive with you the main stages of this crazy 2020. And it's Forbes time...

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When music meets sustainability

When music meets sustainability

The destinies of VAIA and of the Italian band Eugenio in Via Di Gioia could not have crossed paths in a more auspicious way. On 26 September 2019 the “Eugenii” (plural of Eugenio) have issued Lettera al Prossimo, a digital platform inspired by the homonymous track from their album Natura Viva, with a fundraising campaign for the replanting of the Paneveggio forest, in Trentino (Italy). Just two weeks earlier, on 12 September 2019, VAIA was formally born with the aim of giving new life to those...

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Happy B-day VAIA! Our first year together

Happy B-day VAIA! Our first year together

It was planned to be the day of sustainability, design, environment and territory. And so it was, despite the new restrictions that have once again confined us to the screens. We blew out our first candle by hosting top-level speakers, who gave us valuable accounts of the issues that revolve around the world of VAIA. A day dedicated to the community, to unite around a new vision of the future in these difficult times, and to seek together outlooks that are up to today's challenges.  The three...

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Living through the storm: a personal account

Living through the storm: a personal account

"I could hear the noise of logs breaking, of trees falling around me. It sounded like the mountain was about to collapse." The Vaia storm continues to accompany us through the marks left on the Alpine arc. Those days at the end of October 2018 remain etched in the memory of those who experienced it – like our Federica, who remembers well that chilling sound of falling trees, in the woods adjacent to her home. It is an event that has received a fair amount of attention over the past two years,...

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